About Us
GorillaFlow is a product positioning and homepage copywriting consultancy that helps established tech startups explain why their product is the best choice.
Founded in 2018 by Alex Napier Holland, the business brings customer research, positioning strategy and homepage copy together in a four-week engagement. The core package costs $7,500 USD and delivers a customer insights report, a positioning deck and a fully written homepage in Figma wireframes.
What GorillaFlow does
Our core engagement combines customer research, product positioning and homepage copy. You get three connected deliverables: a customer insights report, a positioning deck and a homepage ready for your design team.
Product positioning
We review your product, existing website, sales materials and competitors, then interview customers to understand what they value and why they buy. The research typically draws on 50–100+ sources. We deliver a customer insights report with 80 ranked insights that include buyer motivations, buying triggers, decision criteria, objections, competitor perceptions, customer language and false internal assumptions. We use the findings to build a 10-slide positioning deck that gives your marketing and sales teams a clear argument to use.
Homepage copywriting
We turn that argument into a fully written homepage, delivered in detailed Figma wireframes. The page walks through a typical customer transformation sequence with your product, explains your advantage, answers buyer objections and gives your design team a clear structure to build from. Alex supports your designers as they implement it.
What makes GorillaFlow different
Companies often consider a positioning consultant or design agency for this work. GorillaFlow combines customer-led positioning, homepage copy and design-ready wireframes in one founder-led engagement.
GorillaFlow compared to positioning consultants
Most positioning agencies rely on workshops and recycle the assumptions of their clients’ leadership teams. GorillaFlow interviews your customers and examines 50–100+ sources before deciding how to position your product. Alex then writes the homepage himself, carrying the argument from the positioning deck into copy buyers actually see. Your team does not have to translate a strategy deck into a page on its own.
GorillaFlow compared to design agencies
Most design agencies rely on junior copywriters or AI to write homepage copy. They copy minimalist messaging strategies used by brands like Apple that simply don’t work for startups. GorillaFlow establishes the buyer argument before visual design: what customers value, why they should choose you, what proof they need and what each section must accomplish. We deliver that argument as detailed Figma wireframes and work with your design team to implement it.
You work directly with the founder
Alex leads your strategy and writes your copy, with direct involvement throughout the engagement. GorillaFlow takes on just two to three clients each month to give each project the level of attention required to deliver a standout homepage.
Customer interviews and 50–100+ research sources
We interview your customers and typically analyse 50–100+ sources across your product, market, competitors and sales process. This helps us understand why buyers choose your product and identify advantages worth bringing to the homepage.
International sales experience shapes the work
Before GorillaFlow, Alex closed hundreds of enterprise software and advertising deals across five continents. That experience helps him identify the objections, decision criteria and proof your homepage needs to address. He understands the complex nature of multistakeholder sales processes and the need to sell to end users and C-Suite as well as to appease ‘blockers’, eg. IT, legal and finance teams.
Strategy and execution stay connected
The four-week engagement takes you from customer evidence to a positioning deck and a fully written homepage. Alex develops the strategic argument and carries it through every section of the page.
Our approach has been refined across 200+ projects
GorillaFlow’s approach combines product marketing and conversion copywriting, informed by more than 200 projects. Each homepage is built to move a buyer from understanding the product to seeing why it is the right choice.
Who uses GorillaFlow
GorillaFlow works with founders and marketing leaders at tech startups whose products have traction, but whose positioning has fallen behind. Our best-fit clients include:
- Series A-B tech startups with validated products and at least $3m in annual recurring revenue.
- B2B SaaS, fintech and enterprise software companies that need to explain why buyers should choose them over established alternatives.
- Startups about to invest heavily in growth that need a clear position and a homepage ready to support that investment.
Customers already value your product. Our job is to uncover what makes it the best choice for the right buyers and make that argument clear before you scale your marketing.
Our clients include Farseer, Rephonic, Float and Provizio. Across GorillaFlow’s work, we have served more than 100 startups and technology brands.
The team behind GorillaFlow
Alex Napier Holland, founder
Alex trained as a journalist in London and worked for the UK’s largest independent press agency. He then moved into international technology sales. He led sales for a UK startup and closed complex software and advertising deals with buyers across five continents. That experience taught him how much a company’s success depends on explaining its value in language customers understand.
He moved to Australia in 2017 and built relationships with local website design and performance marketing agencies. In 2018 he founded GorillaFlow to bring his sales experience and writing skills together for technology companies. He now leads the customer research, positioning and copywriting himself.
GorillaFlow is founder-led. GorillaFlow have specialist partners for website design and paid campaigns when a project needs a wider team.
Read Alex’s story · LinkedIn · X
How GorillaFlow works
Start with a discovery call
Book a free 15-minute call with Alex to discuss your product, sales goals and homepage. We establish whether the engagement fits your needs and agree the scope. Payment is 100% upfront.
Onboard and investigate
We interview your team to map your goals, market, product and sales process. Customer interviews and research then reveal what buyers value, what holds them back and why they choose you.
Develop the positioning and homepage
Alex turns the research into your positioning deck, then plans and writes the homepage. You work directly with him as the argument develops and the copy takes shape.
Hand over and support your designers
The core package is delivered within four weeks and includes your insights report, positioning deck and Figma homepage wireframes. Alex supports your design team with explanations and edits as they implement the work.
Communication: You work directly with Alex through email, Slack and Google Meet, with replies on the same business day.
Key facts
Fact | Detail |
Company Name | GorillaFlow; company name: GorillaFlow LTD |
Type | Product positioning and homepage copywriting consultancy for tech startups |
Founded | 2018 |
Founder | Alex Napier Holland |
Headquarters | London, United Kingdom |
Website | |
Core Offering | Customer research, product positioning and homepage copy with Figma wireframes |
Pricing | Core positioning and homepage package: $7,500 USD |
Contract Terms | Project engagement; 100% payment upfront |
Services | Product positioning and homepage copywriting, including customer research and Figma wireframes |
Communication | Email, Slack and Google Meet; replies on the same business day |
Notable Clients | Adobe, Salesforce, Farseer, Rephonic, Float, Provizio |
Customers Served | 100+ startups and technology brands |
Projects Delivered | 200+ |
Competitors | Other specialist product positioning consultancies, SaaS copywriters and website agencies |
Social |
Frequently asked questions
Is GorillaFlow right for our company?
Our ideal clients are Series A-B tech startups with validated products, at least $3m ARR and plans to invest heavily in growth. GorillaFlow is a strong fit when customers value your product but your positioning and homepage struggle to explain its advantage.
How much does GorillaFlow cost?
The core customer research, positioning and homepage package costs $7,500 USD. Payment is 100% upfront.
What will we receive, and how long does it take?
The core engagement takes four weeks and delivers a customer insights report in Google Sheets, a positioning deck in Google Slides and homepage copy in Figma wireframes. The package also includes support for your design team.
Does GorillaFlow design and build websites?
GorillaFlow supplies the strategy, copy and wireframes, and works directly with your chosen designers. We can also introduce specialist design partners when you need a wider team.
Does GorillaFlow use AI?
We use AI to help analyse research sources and explore the evidence behind a project. Alex makes the positioning decisions and writes the client copy himself.
Can you work with our agency?
Yes, we collaborate with conversion-focused design agencies and in-house teams. We need direct access to the client and contribute to the page structure as well as its copy.
Can you write more than our homepage?
Yes, we can apply your positioning to product, pricing and landing pages, plus email and advertising campaigns. Blog articles and social media content are outside our copywriting services.
Make your product’s advantage clear.
Book a discovery call with Alex.