For startup founders and GTM Leaders
We find the right message to position your startup in a competitive market
100+ startups and global technology brands have hired GorillaFlow.
We talk to your customers, analyze your competition and write a homepage that explains your unique competitive advantages.
More conversions
Pieter Levels
More sales
The Physio Network
More revenue
anow
AI has made it harder to position your startup
Every week another AI tool promises to ‘cook’ designers and copywriters.
But startup websites are more similar than ever.
Your homepage is still confusing. You struggle to explain your product and describe its competitive advantages.
You’re overwhelmed by options. Countless audiences, use cases and features compete against each other to win attention.
Competition is fierce. AI has compromised your technical moat. You chase after brands, features and audiences in 360 degrees.
Agencies drop the ball. Designers copy trendy, minimalist messaging strategies that only work for massive brands.
Deliverables
You need human intelligence to stand out in a crowded market
AI has compressed the range of product features and technical differentiation across your market.
We deliver a clear message that cuts through the noise.
1. Customer insights
Find out why customers (really) value your product with fresh interviews and analysis.
Google Sheet
2. Positioning deck
Get a clear set of arguments that present your product’s unique value and advantages.
Google Slides
3. Homepage
Hand your designers a homepage crafted by an elite conversion copywriter.
Figma wireframes
I closed complex software and advertising deals on five continents.
I switched from enterprise sales to conversion copywriting and helped 100+ startups to win more customers.
Startups should never copy massive brands.
You need proven positioning tactics to stand out and win customers in a crowded market.
Especially now that AI has killed your technical moat.
I’ve developed a new approach that combines the craft of conversion copywriting with real customer interviews and AI competitor research tactics.
Alex Napier Holland, GorillaFlow
- Homepage copywriter for startups
- Former enterprise sales executive
Development agency
Because he’s so good that I want him available for my future projects.'
Our 3-step process
We distill 50+ human intelligence sources to write your homepage
Our competition sell packaged ‘sprints’, scalable templates and cheap freelance copywriters.
We do the things that don’t scale.
1. Customer insights
We find out why customers (really) value your product
Most founders are too close to their product and make assumptions about their buyer motivations.
We interview your customers and train an LLM to model their relationship with your product.
You get a spreadsheet packed with reliable buyer intelligence and organized customer quotes.
*Don’t worry, your data won’t be used for training
Delivered as a Google Sheet
‘Customers rely on a disconnected stack of rigid ERPs, fragile spreadsheets and static BI tools.’
‘This causes weeks of manual work and stress for finance. Numbers are outdated when they reach leadership, so strategic decisions are unreliable.’
‘Farseer merges all three and slashes manual work by 80%. Finance leaders can make confident decisions.’
Stakeholder interviews
Run structured interviews with your leaders, sales team and key customers.
LLM (50-100+ sources)
Model the relationship between your customers, product and sales process.
Customer intelligence
Get actionable insights and an organized bank of customer quotes.
Podcast analytics platform
2. Product deck
We deliver a clear set of arguments to position your startup
Your website visitors have countless tabs open for competing products.
We analyze your customers and competition to understand how you add new value to the market.
You get a deck with 8-10 slides that explain why visitors should close those tabs and buy your product.
Delivered as Google Slides
Stakeholder interviews
Run structured interviews with your leaders, sales team and key customers.
LLM (50-100+ sources)
Model the relationship between your customers, product and sales process.
Customer intelligence
Get actionable insights and an organized bank of customer quotes.
Developer tools
Inner Source Commons Foundation
3. Homepage
We use proven tactics to write your startup homepage
Most agencies hire junior copywriters and copy basic messaging strategies that only work for massive brands.
Alex writes each page with patterns and tactics that he developed for startups, alongside CRO experts.
You get a homepage* delivered as a Figma wireframe and ongoing support for your design team.
*Yes, we can also write any sales pages.
Delivered as Figma wireframes
From wireframe to design ✨
Homepage copy & CRO
Hire an elite copywriter to write your optimize your homepage.
Figma wireframes
Give your design team conversion-optimized Figma layouts and notes.
Edits & design support
Build a better website with ongoing support for your design team.
CRO Expert
Europe’s second-largest CRO agency
Timeline
You can’t scale craftsmanship.
That’s why we take four weeks.
We only work with 2-3 startups each month.
Onboard
Interview 8-10 key leaders, stakeholders and customers. Capture your sales, marketing and product assets for analysis.
One week
Strategy
Build a brand LLM* to map your features against each customer segment. Create your insights library and Figma wireframes.
One week
Copywriting
Write your copy by hand. Sweat over the details, polish every headline, handle edits and support your design team.
Two weeks
*Don’t worry, your data won’t be used for training
Package
We deliver a complete system to position your startup
Buyer insights library
Find out why customers (really) value your product.
Stakeholder interviews
Run structured interviews with your leaders, sales team and key customers.
LLM Copilot
Model the relationship between your customers, product and sales process.
Customer intelligence
Get actionable insights and an organized bank of customer quotes.
Delivered as a Google Sheet
Product positioning deck
Position your product as the best choice for your audience.
Elevator pitch
Describe the unique value that your startup and product add to the market.
Market anchors
Define your product against known categories, solutions and use cases.
Advantages
Map the key features and customer abilities that define your product.
Delivered as Google Slides
Wireframed homepage
Get your homepage hand-written by an elite copywriter.
Homepage copy & CRO
Hire an elite copywriter to write your optimize your homepage.
Figma wireframes
Give your design team conversion-optimized Figma layouts and notes.
Edits & design support
Build a better website with ongoing support for your design team.
Delivered as Figma wireframes
$7,500/USD
Delivery in around four weeks
Book a call
Get free tips to improve your startup homepage
Explore our process and get free conversion advice from Alex.