Startup copy & positioning experts
We find the right message to position your startup in a competitive market
100+ startups and global technology brands have hired GorillaFlow.
We talk to your customers, analyze your competition and write a homepage that proves your unique advantages.
More conversions
Pieter Levels
More sales
The Physio Network
More revenue
anow
Our clients span enterprise FinTech, 3D-printed speakers, supply chain automation, decentralized finance, autonomous cars, DevOps tools, electric skateboards, enterprise blockchain, podcast analytics and hundreds of B2B SaaS apps.
Need a quick win?
Get access to our proven homepage frameworks and copywriting systems. Based on 200+ client projects.
Buy our Figma kit. Build a better homepage with proven tactics and headline formulas.
Roast your homepage. Get practical tips to improve your copy and conversions.
Book training. Teach your team to plan and write better startup homepages.
Your problem
Has AI made it harder to position your startup?
Every week another AI tool promises to ‘cook’ designers and copywriters.
But you still struggle to stand out.
Your homepage feels generic. It’s tough to differentiate your product and pitch its competitive advantages.
Your priorities are unclear. Countless audiences, use cases, features and even products compete for attention.
Competition is fierce. AI threatens your technical moat. You chase after brands, features and audiences in 360 degrees.
Agencies drop the ball. Designers copy trendy, minimalist messaging strategies that only work for massive brands.
Deliverables
You need human intelligence to stand out in a crowded market
AI has compressed the range of product features and technical differentiation across your market.
We deliver a clear message that cuts through the noise.
1. Customer insights
Find out why customers (really) value your product with fresh interviews and analysis.
Google Sheet
2. Positioning deck
Get a clear set of arguments that present your product’s unique value and advantages.
Google Slides
3. Homepage
Hand your designers a homepage crafted by an elite conversion copywriter.
Figma wireframes
Why GorillaFlow?
I closed complex software and advertising deals on five continents.
I switched from enterprise sales to conversion copywriting and helped 100+ startups to win more customers.
I could write a book about the mistakes that agencies make with startup homepages.
But there’s one error at the core.
Startups cannot copy massive brands.
You need proven positioning tactics to stand out and win customers in a crowded market.
Especially if AI threatens your technical moat.
I’ve developed a new approach.
GorillaFlow combines the craft of conversion copywriting with real customer intelligence and AI competitor research tactics.
Alex Napier Holland, GorillaFlow
Development agency
Our 3-step process
Here's the homepage process that we developed over 200+ projects
Our competition sell packaged ‘sprints’, scalable templates and cheap freelance copywriters.
We do the things that don’t scale.
Customer insights
1. We find out why customers (really) value your product
Most founders are too close to their product and make assumptions about their buyer motivations.
We interview your customers and train an LLM to model their relationship with your product.
You get a spreadsheet packed with reliable buyer intelligence and organized customer quotes.
*Don’t worry, your data won’t be used for training
Delivered as a Google Sheet
‘Customers rely on a disconnected stack of rigid ERPs, fragile spreadsheets and static BI tools.’
‘This causes weeks of manual work and stress for finance. Numbers are outdated when they reach leadership, so strategic decisions are unreliable.’
‘Farseer merges all three and slashes manual work by 80%. Finance leaders can make confident decisions.’
We map your customers to each feature
Stakeholder interviews
Run structured interviews with your leaders, sales team and key customers.
LLM (50-100+ sources)
Model the relationship between your customers, product and sales process.
Customer intelligence
Get actionable insights and an organized bank of customer quotes.
Podcast analytics platform
Positioning deck
2. We position your startup with clear arguments
Your website visitors have countless tabs open for competing products.
We analyze your customers and competition to understand how you add new value to the market.
You get a deck with 8-10 slides that explain why visitors should close those tabs and buy your product.
Delivered as Google Slides
Elevator pitch
Describe the unique value that your startup and product add to the market.
Market anchors
Define your product against known categories, solutions and use cases.
Advantages
Map the key features and customer abilities that define your product.
Developer tools
Inner Source Commons Foundation
homepage & Wireframes
3. We write your startup homepage with proven tactics
Most agencies hire junior copywriters and copy basic messaging strategies that only work for massive brands.
Alex writes each page with patterns and tactics that he developed for startups, alongside CRO experts.
You get a homepage* delivered as a Figma wireframe and ongoing support for your design team.
*Yes, we can also write any sales pages too.
Delivered as Figma wireframes
Our wireframe
Your finished design
Copywriting & CRO
Hire an elite copywriter to write and optimize your homepage.
Figma wireframes
Give your design team conversion-optimized Figma layouts and notes.
Design support
Build a better website with ongoing support for your design team.
CRO Expert
Europe’s second-largest CRO agency
Get started
Here's your complete startup homepage and positioning system
Customer insights
1. Find out why customers (really) value your product.
Stakeholder interviews
Run structured interviews with your leaders, sales team and key customers.
LLM (50-100+ sources)
Model the relationship between your customers, product and sales process.
Customer intelligence
Get actionable insights and an organized bank of customer quotes.
Google Sheet
Positioning deck
2. Position your product as the ideal choice for your audience.
Elevator pitch
Describe the unique value that your startup and product add to the market.
Market anchors
Define your product against known categories, solutions and use cases.
Advantages
Map the key features and customer abilities that define your product.
Google Slides
Wireframed homepage*
3. Get your homepage hand-written by an elite copywriter.
Copywriting & CRO
Hire an elite copywriter to write and optimize your homepage.
Figma wireframes
Give your design team conversion-optimized Figma layouts and notes.
Design support
Build a better website with ongoing support for your design team.
Figma wireframes
$7,500/USD
Delivery in around four weeks
*Packages with extra sales pages are available on request
Book a call
Find out how we could improve your homepage
Explore our process, ask questions and get free tips to improve your homepage.
Compare us
We build the conversion architecture for your startup homepage
Hire us and a skilled design team for the best outcome.
GorillaFlow
Most agencies
Copywriters
‘Positioning experts’
Copywriting
Elite copy skills
Cheap freelancers
Strong copy skills
Cheap freelancers
Conversion
Conversion experts
Unpredictable
Conversion experts
Unpredictable
Strategy
Startup experts
Copy giant brands
Unpredictable
Startup experts
Positioning
Positioning experts
No positioning skills
Unpredictable
Positioning experts
Process
A bespoke service
Scalable templates
A flexible service
Scalable templates
The architecture for an optimum startup homepage.
Pretty websites that are rarely optimized to convert.
An outdated approach that confuses designers.
A ‘sausage factory’ sprint with weak copy by junior writers.
Enterprise FinTech
Farseer
Timeline
You can’t scale craftsmanship.
That’s why we take four weeks.
We only work with 2-3 startups each month.
Onboard
Interview 8-10 key leaders, stakeholders and customers. Capture your sales, marketing and product assets for analysis.
One week
Strategy
Build a brand LLM* to map your features against each customer segment. Create your insights library and Figma wireframes.
One week
Copywriting
Write your copy by hand. Sweat over the details, polish every headline, handle edits and support your design team.
Two weeks
*Don’t worry, your data won’t be used for training
B2B FinTech
He digs in to understand our business goals and he's a pleasure to work with — open to feedback, challenge and iteration.'
Float
Products
Not ready to hire us?
Steal our systems.
Train your startup or agency to use our proven homepage frameworks and copywriting systems.
CopyBase
Buy our Figma kit. Build a better homepage with proven tactics and headline formulas.
$97
Roasts
Roast your homepage. Get practical tips to improve your copy and conversions.
$350
Training
Book a training session. Teach your team to plan and write better startup homepages.
$1500
Agency owner
His training was fantastic. We could apply his techniques within an hour.’
Lilac James agency
Videos
Need free advice?
Watch our workshops.
Explore our tactics, principles and case studies with free podcasts and video content.
27-minute Workshop
'How would I position Slack if they were a startup?'
Watch Alex present several fast, easy positioning tactics that anyone can try.
Relume Collab
‘14 Years of Copywriting Knowledge in 1 Hour’
Watch Alex roast and rewrite an AI homepage with our friends at Relume.
Interview
'Selling Stories, Not Products: The Art of Conversion'
Joe Parish asks Alex to explain how to stand out and sell in a crowded market.
Smash your GTM. Stand out in a crowded market. Win more customers. Scale faster.
Supply chain automation
I'd recommend him without hesitation to any entrepreneur who needs to inject energy and life into their startup's website copy.'
Holocene
Tools
We work with your favorite tools
Book a call
Find out how we’ve helped startups in your space
Explore our process, ask questions and get free tips to improve your homepage.