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Hey, I’m Alex.

Do you need a copywriter with REAL B2B SaaS sales expertise?​

Sales Copywriter

SaaS sales copy is a tricky beast.

You need website content that drives sales and leads.

Sure, capturing clever features with simple language is a start.

But we need to build an emotional response to your B2B SaaS product.

And we need an end-to-end conversion strategy.

So, hire a sales copywriter who has pitched and closed deals for major SaaS brands.

Gorilla 250

Hire a copywriter who (really) can sell your technology product.

Your SaaS sales copy deserves a special set of skills.

We need to blend sales psychology, content strategy, and copy chops to pitch your product to the right audience and capture their imagination.

Sadly, most writers have a one-line job description.

I blend both journalism and international sales experience at FTSE100 technology companies to craft content that drives sales for major SaaS brands.

Hire a tech-sector sales specialist

Reach each audience persona with personalised content that boosts your conversions.

I'm an ex-SaaS sales executive and bring conversion strategy skills to your team.

Get copy that's tuned to perfection

Launch campaigns that land punches in tight spaces.

I'm a former newspaper journalist and will shape each sentence into a deadly conversion weapon.

Access an arsenal of conversion tools

Build conversion strategies that hit your target audience's buttons.

I'm trained in hard and consultative sales methods, so I know how to hit their pain-points.

Demand copy with design & UX flair

Work with a writer who loves wireframes and typography.

I build websites and dabble in graphic design - so can chat UX/UI with your developers and designers.

Work with a writer who loves data

Feed statistics into your campaigns and get upgraded content.

I've worked with CRO agencies and enjoy testing headlines, wireframes, and CTAs.

Build your flow with an agency pro

Stop dealing with finicky, disorganised freelancers.

I've worked with agencies both remotely and in-house. I have a clear consultative process.

Buy conversion-focused content for your cutting-edge company.

Landing pages

Each campaign and audience is unique, right? If you want maximum ROI then your landing pages should be too.

Website content

Modern buying journeys are built with beautiful content - so your conversion copy should be crafted with aesthetics in mind.

Video scripts

Epic shots and editing skills will build your engagement. But if you want sales then you need to share a powerful story.

Splice sales strategy into your content creation process.

Your SaaS product’s nearly ready for launch.

But your need content that sells your products, ideas, and vision. You need copy that’s developed with an intelligent strategy.

Buy content that’s built with the 4-stage GorillaFlow method. 

1. Consultation

We explore your business goals and challenges. I propose a solution and send you a quote for approval.

2. Strategy

I define your audience, explore their pain-points, and match them to your product's features and benefits.

3. Structure

I build a buying journey and map the strategy's buying triggers against each section - then share it for approval.

4. Copywriting

I transform your plan into content. Expect punchy sales copy, gripping headers - and a powerful close.

Ask my clients just how much they enjoy working with me.

'As a product designer, it’s important that our website content reflects the innovation that goes into our design. Alex understood exactly what we needed and his copy has transformed our ability to communicate our product benefits and drive online sales..'
'Alex's ability to sell tech using human language has helped our launch tremendously. He worked on our initial investment pitch and wrote our punchy new website homepage. I totally recommend him for tech sales copy - especially if artificial intelligence and machine learning are part of your product.'
'Alex creates fantastic advertorial content that our clients love. It's great being able to hire someone who not only writes great copy - but has expertise that spans international business, the EdTech scene, and building content for sales funnels.'