Startup copywriting & positioning experts
We find the right message to position your startup in a competitive market
100+ startups and global technology brands have hired GorillaFlow.
We talk to your customers, analyze your competition and write a homepage that makes your product stand out.
More conversions
Pieter Levels
More sales
The Physio Network
More revenue
anow
Our clients span FinTech, 3D-printed speakers, supply chain automation, decentralized finance, autonomous cars, DevOps tools, electric skateboards, enterprise blockchain, podcast analytics and countless B2B SaaS apps.
Need a quick win?
Get access to our proven homepage frameworks and copywriting systems. Based on 200+ client projects.
Buy our Figma kit. Build a better homepage with proven tactics and headline formulas.
Roast your homepage. Get practical tips to improve your copy and conversions.
Book training. Teach your team to plan and write better startup homepages.
Your problem
AI makes it easier to build products (but harder to stand out)
Every week another AI tool promises to ‘cook’ designers and copywriters.
Yet startup marketing is harder.
Your homepage feels confusing. It’s tough to differentiate your product and pitch its competitive advantages in plain English.
You struggle to prioritize. Countless features, use cases, audiences and even products compete for attention.
Competition is fierce. AI threatens your technical moat. You chase after brands, features and audiences in 360 degrees.
Agencies drop the ball. Designers copy trendy, minimalist messaging strategies that only work for massive brands.
Become a category leader
We’ve delivered 200+ projects. Here’s our proven system to differentiate your product.
You need to dominate the right product category with a story that positions your startup as the leader.
We know how to write it.
Customer analysis
Listen to your customers. Model their hopes, ambitions, frustrations and values against your product and its abilities.
Google Sheet
Product positioning
Position your startup. Explain your product and audience. Differentiate your product and its unique advantages.
Google Slides
Conversion
Write, wireframe and optimize your homepage. Use proven conversion tactics developed with elite CRO experts.
Figma wireframes
Why GorillaFlow?
I’m obsessed with technology.
I started my career in enterprise sales and closed deals across five continents.
I used to sleep on the office floor so I could pitch across Asia at night.
I switched to conversion copywriting and helped 100+ startups to win more customers.
I could write a book about the mistakes that agencies make with startup homepages.
But there’s one error at the core.
Startups cannot copy big brands.
You need different positioning tactics to stand out and win customers in a crowded market.
Especially if AI threatens your technical moat.
So I developed a new system.
GorillaFlow combines the craft of conversion copywriting with real customer intelligence and AI competitor research tactics.
Alex Napier Holland
Owner, GorillaFlow
Development agency
Our 3-step process
This is how we position your startup as a category leader
Our competition sell packaged ‘sprints’, scalable templates and cheap freelance copywriters.
We do the things that don’t scale.
1. Customer insights
We find out why customers (really) value your product
Most founders are too close to their product and make assumptions about their buyer motivations.
We interview your customers and train an LLM to model their relationship with your product.
You get a spreadsheet packed with customer intelligence and quotes mapped against your product abilities.
*Don’t worry, your data won’t be shared for training
Delivered as a Google Sheet
We interview your customers
We map your product impact
‘Customers rely on a disconnected stack of rigid ERPs, fragile spreadsheets and static BI tools.’
‘This causes weeks of manual work and stress for finance. Numbers are outdated when they reach leadership, so strategic decisions are unreliable.’
‘Farseer merges all three and slashes manual work by 80%. Finance leaders can make confident decisions.’
Podcast analytics
2. Positioning deck
We position your startup with clear arguments
Your website visitors have countless tabs open for competing products.
We analyze your customers and competition to understand how you add new value to the market.
You get a deck with 8-10 slides that explain why visitors should close those tabs and buy your product.
Delivered as Google Slides
Developer tools
3. Homepage & Wireframes
We write your startup homepage with proven tactics
Most agencies hire junior copywriters and copy basic messaging strategies that only work for massive brands.
Alex writes each page with patterns and tactics that he developed with CRO experts for 100+ startups.
You get a homepage* delivered as a Figma wireframe and ongoing support for your design team.
*Yes, we can also write any sales pages
Delivered as Figma wireframes
Our wireframe
Your finished design
CRO expert
Get started
Here's your complete startup homepage and positioning system
You can’t scale craftsmanship.
That’s why we take four weeks.
1. Customer insights
We model the relationship between your customers and product.
Onboarding
Map your goals, challenges, market and sales process with team interviews.
Interviews
Capture structured intelligence from your customers and sales team.
LLM copilot (50+ sources)
Model the relationship between your customers, product and sales process.
Insights spreadsheet
Deliver actionable insights and customer quotes for your marketing activities.
Google Sheet
2. Positioning deck
We position your startup and product as the ideal choice for your audience.
Elevator pitch
Explain the unique value that your startup and product add to the market.
Market anchors
Position your product against known categories, solutions and use cases.
Differentiation
Describe the features, abilities and benefits that define your startup.
Advantages
Map the key competitive advantages that prove your credentials as a leader.
Google Slides
3. Homepage*
We write and wireframe your homepage with proven conversion tactics.
Homepage copy
Plan your conversion sequence and write your homepage by hand.
CRO
Optimize your homepage with proven startup conversion tactics.
Figma wireframes
Deliver your content as a detailed wireframe with notes for your design team.
Design support
Handle edits and offer conversion advice to deliver the best possible result.
Figma wireframes
$7,500/USD
Delivery in around four weeks
*Extra sales pages are available on request
Enterprise FinTech
Book a call
Find out how we could improve your homepage
Explore our process, ask questions and get free tips to improve your homepage.
Compare us
We create the conversion architecture for your startup homepage
Hire us and a skilled design team for the best outcome.
GorillaFlow
Most agencies
Copywriters
‘Positioning experts’
Copywriting
Elite copy skills
Cheap freelancers
Strong copy skills
Cheap freelancers
Conversion
Conversion experts
Unpredictable
Conversion experts
Unpredictable
Strategy
Startup experts
Copy giant brands
Unpredictable
Startup experts
Positioning
Positioning experts
No positioning skills
Unpredictable
Positioning experts
Process
A bespoke service
Scalable templates
A flexible service
Scalable templates
The architecture for an optimum startup homepage.
Pretty websites that are rarely optimized to convert.
An outdated approach that confuses designers.
A ‘sausage factory’ sprint with weak copy by junior writers.
I'd recommend him without hesitation to any entrepreneur who needs to inject energy and life into their startup's website copy.'
Supply chain automation
Products
Not ready to hire us?
Steal our systems.
Train your startup or agency to use our proven homepage frameworks and copywriting systems.
CopyBase
Buy our Figma kit. Build a better homepage with proven tactics and headline formulas.
$97
Roasts
Roast your homepage. Get practical tips to improve your copy and conversions.
$350
Training
Book a training session. Teach your team to plan and write better startup homepages.
$1500
His training was fantastic. We could apply his techniques within an hour.’
Marketing agency
Videos
Need free advice?
Watch our workshops.
Explore our tactics, principles and case studies with free podcasts and video content.
Interview
'Selling Stories, Not Products: The Art of Conversion'
Joe Parish asks Alex to explain how to stand out and sell in a crowded market.
27-minute Workshop
'How would I position Slack if they were a startup?'
Watch Alex present several fast, easy positioning tactics that anyone can try.
Relume Collab
‘14 Years of Copywriting Knowledge in 1 Hour’
Watch Alex roast and rewrite an AI homepage with our friends at Relume.
Tools
We work with your favorite tools
Smash your GTM. Stand out in a crowded market. Win more customers. Scale faster.
He digs in to understand our business goals and he's a pleasure to work with — open to feedback, challenge and iteration.'
B2B FinTech
Book a call
Find out how we’ve helped startups in your space
Explore our process, ask questions and get free tips to improve your homepage.