Get expert advice
Roast your homepage.
Win more customers.
Hire one of the world’s top startup copywriters to review your homepage and explain how to improve it.
Practical advice and a 15-minute video walkthrough.
Actionable tips
pinned to your page
Clear explanation
via a Loom video
Rapid improvements
delivered in 3 days
Solo founder
Nomad List
Startup Founders & Marketers
Do you need reliable advice to improve your homepage and win more customers?
Conversions
Too many visitors leave your homepage without buying (or trialing) your product.
Positioning
You struggle to explain how your product can change people’s lives in plain English.
Layout
Your homepage layout, headlines and product positioning feel confusing.
Roast your homepage
Hire the copywriter for 100+ tech startups to roast your homepage 🔥
You’ll get a Figma file* packed with actionable tips and a 15-minute Loom video walkthrough to explain them.
* Loads in your browser. No Figma skills needed.
Better sales copy
More impactful headlines
Improved conversions
Roasts offer fast, affordable expert advice
I’ve worked with 100+ startups across 200+ projects and developed a set of proven principles that I used to build the CopyBase homepage kit.
You can hire me to write your startup homepage for $7500.
But the fastest and most affordable way to hire me to improve your startup homepage is to book a roast.
My roasts are perfect for solo founders — but they’re also popular with established technology companies and design agencies.
— Alex Napier Holland
Founder, GorillaFlow
Solo founder
Git Digest
Agency owner
Ad Optimum
Features
Most roasts spot problems.
We offer solutions.
Actionable tips
You’ll receive a Figma file with a high-resolution screenshot of your homepage — covered in practical tips to improve your content.
Loom video
You’ll also receive a 10-15 minute private Loom video with a clear walkthrough of your roast and explanation for my suggestions.
Principles
I explain the theory behind my suggestions — with references to psychological principles and user testing experiments where possible.
Positioning
Unlike conversion rate optimization consultants, I also cover brand and product positioning — this is essential in a crowded marketplace.
Layout blocks
I include example layouts based on blocks from my CopyBase construction kit to give you a clear plan to improve your homepage.
Special offer
I’ll refund your roast if you hire me for a conversion copy project within three months — so a homepage roast is the perfect way to trial my services.
Testimonials
Do we deliver results?
Ask our customers. 🔥
Investor
We brought him in for copy, but he went deeper and took the time to understand our goals and content with a clear focus on performance, not just messaging.
He went beyond the scope, advised across multiple brands in our portfolio and delivered work that genuinely exceeded expectations.'
LegitCheck
Solo Founder
His roast was packed with value with sharp insights on my copy, layout, and framing — plus actionable steps that included quick wins and site overhauls.
Alex’s expertise in website marketing was clear and I still have plenty of his suggestions left to implement. Highly recommended.'
SimpleDim
CTO
He delivered highly actionable insights with practical steps we could implement right away.
Alex even followed up after our revisions to keep us on track. We’re very satisfied with the outcome.'
Blockbee
Founder
The wireframe layouts make the feedback proactive and illustrate a solution in addition to offering critique.
I also liked the competitor analysis. Your comments make me feel optimistic!'
Moodup
Founder
He didn’t just make improvements — he explained the principles behind each change, so I could understand how to structure a high-converting page.
It wasn’t just an upgrade. It was an educational experience.'
Heuristi.ca
Consultant
Super clear, succinct and actionable advice on how I can improve. No BS, just direct steps on how to improve — exactly what I wanted.
I highly recommend it!'
PPC Consultants