FAQ

I’m an ex-journalist and former international sales executive for software companies and advertising agencies.

✍🏻 I was trained to write for top London newspapers.

💰 I was trained to pitch and close deals in-person, over the phone – and across the public and private sector, around the planet.

• BSc in International Relations and Politics.
• NCTJ in newspaper journalism.
• Six years in international sales.
• Deals pitched and closed on five continents.
• Clients ranging from government agencies across Africa, to top UK universities – and many investment projects tackling humanitarian causes.
• 70+ SaaS and technology brands served as a sales copywriter.

I write words that inspire your visitors to whip out their credit card and BUY.

I don’t write fluffy blog articles; or dry, technical whitepapers.

I can upgrade your SaaS brand’s sales ability with:

• A conversion-focused homepage.
• A complete website – including service and product pages.
• Sales-focused landing pages.
• Film scripts for sales and explainer videos.
• A complete content strategy.

For my latest rate card simply drop me a line.

I work with a range of SaaS brands and technology companies.

My clients include:

• SaaS (CRM, PropTech, Business Intelligence).
• Software Development (DevOps, Test Automation, AI and ML).
• Network Security (Identity Management, Security Information and Event Management).
• Audio Engineering (3D-printed speakers).
• Gadgets and Product Design (from electric skateboards to high-end homeware).

I work with people who want to make the world a better (or just a more fun) place.

If you’re involved in these industries then do NOT contact me:

• Alternative medicine (if it works, it’s called ‘medicine’.
• MLM (if it looks like a pyramid, it is one).
• Get rich quick schemes (if it was that easy, you wouldn’t need to sell a course).

Industry-standard:

• 50% deposit to start work.
• 50% payment on delivery.

I accept card payments via Stripe and bank transfers to any of my accounts:

• UK (£Sterling)
• Europe (€EUR)
• USA ($USD)
• Australia ($AUD)

• I message clients with email or Slack.
• I chat on Google Meet or Zoom (happy to use alternatives)
• I plan and manage content with Trello.
• I write content in Google Docs.
  • I don’t bounce static Microsoft Word documents back and forth – and neither should you.

Sure, if there’s a match with my values and interests.

My favourite causes are:

• Ocean conservation.
• Animal welfare.
• Veganism.