Figma homepage kit

Write a startup homepage in Figma with a proven formula

CopyBase is a homepage wireframe kit. Explore a library of conversion-optimized components with writing prompts. Snap them together and write your startup homepage.

Build and write faster

with optimized blocks.

Get expert help

with frameworks and tips.

Win bigger deals

with slick wireframes.

Copywriters love CopyBase

I've wanted to move beyond Google Docs and Balsamiq and deliver website copy with Figma for a while — but it's difficult to know where to start.

Thanks to Alex's CopyBase templates I can create a stunning wireframe for my client and their design team in a couple of hours.
Harry Lawson
Copywriter for Startups

Marketers & founders

Do you need a proven strategy to write your startup homepage?

Founders

You need a reliable framework to write your startup homepage — based on proven conversion principles.

Freelancers

You want to stand out against your competition, win bigger deals and get taken seriously by design teams.

Agencies

Your copywriters and design team need a flexible content architecture for faster homepage delivery.

Work together in Figma

Try CopyBase: the Figma homepage wireframe kit for startups

❌ Ditch Google Docs. It confuses design teams and makes you look like an amateur.

✅ Build a CopyBase wireframe. Use drag-and-drop blocks that are packed with writing tips.

Get CopyBase

Buy the startup homepage kit that's trusted by professional copywriters.

How it works

CopyBase is a complete kit to write and wireframe your startup homepage

1. Build a wireframe​

Plan your homepage in minutes with blocks that snap together like Lego

CopyBase is a library of homepage construction blocks that are based on proven conversion copy principles.

You can snap blocks together to build an attractive wireframe in minutes. Or move faster with a prebuilt page template.

A library of blocks based on proven CRO tactics.

Page layouts to fit your startup stage and revenue model.

Minimalist style so your design team can work faster.

Startup homepage hero section

Copywriters love CopyBase

CopyBase is great because Alex’s expertise is built right into every template and module.

I spend a lot of time in Figma, so having a top-tier library of ready-made building blocks is a huge advantage. I can grab what I need, tweak it to fit my project, and move forward fast. Amazing tools!
Brooks Lockett​
Copywriter for Startups

2. Write faster

Break through creative roadblocks with headline formulas and conversion tips

Each CopyBase block includes formulas and tips to inspire your copywriting process and help you break through creative barriers.

  • Paid Figma users can install the CopyBase component library and add each blocks with one click.

  • Free Figma users can copy-paste each block from the CopyBase Figma file.

Formulas to inspire your headlines and content.

Tips and principles for anyone who is new to conversion.

Finished examples to explain each block and lesson.

CopyBase block

Finished copy

Designers love CopyBase

CopyBase is great. If you struggle with copy then it gives you a fast, clear template and guidance from someone with years of experience.
Samuel Gregory
Webflow-certified Designer

Light and Dark mode blocks

3. Stay focused

Work in a writing environment that’s optimized for flow state​

CopyBase is optimized for copywriting with low-contrast grey tones that cause less visual stress than white documents.

Each block is built with auto-arrange and designed to adapt to your content length – so you stay focused on writing.

Neutral tones for less visual stress - especially at night.

Dark mode versions of each block to suit your style.

Auto-arrange blocks that adjust to your content length.

Meet the maker

Figma transformed my ability to win and manage complex five-figure website copy projects.

I have ADHD and dyslexia so I struggle with bright, high-contrast interfaces. I built CopyBase as a solution to help me work faster and serve more clients.
Alex Napier Holland
CopyBase maker

4. Get free updates

Build better homepages with new blocks and learning resources

Upgrade your copywriting workflow and create homepage projects with confidence.

You’ll enjoy lifetime access as CopyBase expands through 2025 to include new blocks, pages and online content.

New blocks that reflect the latest CRO research.

New pages for startups in emerging sectors.

Blog articles that offer detailed homepage walkthroughs.

Designers love CopyBase

CopyBase is amazing - it's the best money that I've ever spent on my business.

Now I have a proven framework to create website homepages for my clients.

If you struggle to plan and write copy then buy CopyBase — it's been a game-changer for me.
Shukr Design
UI/UX Designer for Startups

Get CopyBase

Build your homepage with a proven framework — based on hundreds of A/B tests and conversion principles.

Use cases

CopyBase is for anyone who needs to write or design a startup homepage

Junior writers

Learn how to write a startup homepage — with proven frameworks and conversion tips.

Senior writers

Upgrade your workflow and deliverables with pre-built CopyBase conversion blocks.

No experience

CopyBase can’t teach basic writing skills — you need a foundation to get started.

Designers

Create each homepage with a content architecture that’s optimized to convert visitors.

Solo founders

Build your own homepage with prebuilt content blocks and tips to position your product.

Bad products

CopyBase can’t fix a product that no-one wants. Neither can a professional copywriter.

Get CopyBase

Get unlimited access to every CopyBase template. Forever.