Buy email funnels to load into your marketing automation platform and turn cold traffic into streams of sales and hot leads.
WHAT THEY ARE
An email funnel is a sequence of emails designed to turn a cold subscriber into a warm prospect – ready to purchase or engage with your business.
In real-life, your sales agent would engage each lead and nurture them into a prospect that’s ready to purchase your product or service.
Instead, you can use an email marketing platform like Mailchimp, ConvertKit, ActiveCampaign or Klaviyo to intelligently feed sequences of emails and build engagement until each lead is ready to make a purchase or engage with your business and become a prospect.
Email marketing has an average ROI of 3,800% – still ahead of most digital marketing strategies.
WHY YOU NEED THEM
Email funnels allow your business to reach a huge audience, build brand rapport and explore your solution with them.
Even if you prefer to hand-hold prospects with a business development manager, email funnels can deliver them as warm, informed leads.
Your challenge is that technology customers are typically smart, savvy and wary of sales and marketing activities.
- Vanilla copywriters will use brash sales tactics and irritate your potential customers.
- Technical copywriters
You have to offer genuine value and intelligent content to a sophisticated audience.
Vanilla copywriters are unlikely to gr