Content? No, you need a buying journey.
Sales performers share a common skill.
We know how to build rapport, take someone by the hand, and lead them on a journey towards becoming your customer.
Advertising, social media, and search engines are all powerful tools for generating traffic – but each visitor must be nurtured and encouraged until they’re ready to invest.
Any copywriter will know that your product features have to be transformed into exciting and emotional benefits that grab your audience’s attention.
But a skilled sales copywriter can craft stories which explore the wonderful things that happen when someone puts their trust in your business
Building this trust is essential.
Your future customers need to believe in your technology business as a brand and solution provider before they will feel happy to invest money or time in your products.
So, you should hire a copywriter who understands your audience:
- I spent six years in international sales for SaaS platforms and advertising agencies, before I started crafting sales copy.
- I pitched, negotiated and closed deals on five continents – with multinational companies, government agencies, and top universities.
- Industry leaders trained me in sales psychology and a range of pitching and closing tactics that influence my writing today.
I’ve produced landing pages, website content, and blog articles for a string of agencies and household-name SaaS platforms since then (case studies coming soon!).
Book a free call with me today to explore how I can help your technology business to capture traffic and warm it into excited new customers, while you relax.